Hudevad Radiator Design is the name of this new Stelrad Radiator Group subsidiary. It currently employs 43 people in Ribe, Denmark and the UK.
Stelrad Radiator Group, headquartered in Newcastle upon Tyne, supplies six million radiators annually and employs over 1,200 people. It is best known for steel panel radiators marketed primarily under the Stelrad, Henrad and Termo Teknik brands.
Hudevad is a premium radiator brand, regularly specified by architects and consulting engineers.
Although Hudevad Radiator Design is a new Stelrad Radiator Group company, the latest developments will not affect the staff or the location.
Led by Jesper Friis, formerly head of sales & marketing at Ribe Jernindustri A/S, the Hudevad team is described as an experienced group representing the majority of those who previously worked for Ribe Jernindustri, ensuring the best possible continuity for its customers.
With the exception of steel panel radiators, manufacturing in the Ribe facility will continue. Stelrad Radiator Group will introduce its own Stelrad branded steel panel radiators into the Danish market, giving distributors, installers and contractors access to one of the most extensive product ranges in Europe.
Stelrad Radiator Group said it was delighted to add the brand and its range of designs to its expanding portfolio of designer radiators.