He will be responsible for providing effective technical sales services to meet the individual needs of a range of commercial clients including specifiers, local authorities, healthcare providers and design and build contractors.

Russ is well known in the heating industry, having occupied senior roles in the sector for more than 35 years, including area sales and support services management positions with Hamworthy Heating, as well as mechanical package and contracts manager for Colt International.

His experience will be fully used by Sentinel Commercial, as his new role includes the assessment of suitable water treatment solutions using the company’s chemical applications and limescale prevention device, KalGUARD. Specifically, he will form value propositions for end-user clients, liaise with boiler and component manufacturers to ensure end-to-end solutions, and work alongside consulting engineers and contractors to provide specification and onsite advice. He will also deliver best practice training via CPD seminars.

The appointment follows shortly on from the recruitment of two new area managers in 2016.