Plumbase is rebranding its Plumbline stores across Scotland to 'Plumbase' in a national rollout of its new brand identity.
In total 19 Plumbline stores will be renamed. The exercise started with Plumbline in East Kilbride and will end with the rebranding of Perth store in November this year. Each store will be remerchandised and will be given new exterior and interior signage.
Plumbase managing director, Andy Gribble, said: 'The rebranding of Plumbline is a vital step in the move to create a cohesive new look and feel across the entire Plumbase business. In a difficult economic climate we believe that this investment is vital to providing an excellent offering and service to our customers throughout the UK.'
As part of the firm's new identity it has developed four specialist brands within the Plumbase Group to improve its customer offering: Plumbase supports across plumbing and heating equipment and solutions; Bathbase provides bathrooms, showers and accessories; Ecobase specialises in energy saving and renewable solutions and Sparesbase supplies heating and boiler spares, solar spares and controls.
