Pump manufacturer Grundfos has struck a sponsorship deal to promote its brand on West Bromwich Albion's football shirts.
The two-shirt deal sees the Grundfos logo appear on the front of the football club's shirts during the final two home games of the season.
West Brom's footballers wore the Grundfos-branded shirts to play against Middlesborough on Saturday, April 18 and will wear them against Barnsley on May 2.
'We are delighted to be supporting Albion in their final two home games of the season,' said Steve Boggis, national sales manager for Grundfos Shower Pump business group.
In late November, West Bromwich Albion opened talks with companies about short-term sponsorship deals.
'One of those was from Grundfos, who we are really pleased to be working with for our final two home games, especially as both matches will form part of our automatic promotion celebrations', said Adrian Wright, Albion's director of sales & marketing.
West Bromwich Albion was recently promoted back to the Premier league.