With thousands of people depending on the Alzheimer’s Society for the support they need to live well, the fundraiser will help the charity to continue funding research, support services and campaigning in order to keep dementia firmly at the top of the political agenda.

The colleagues at Worcester Bosch have chosen Alzheimer’s as their company charity this year so it was even more important to join in. The Clay Cross plant set up a competition whereby five members of staff were put up for the vote to decide who would be dressing as an elf on December 9. The winner was Gary Golden, TEF section manager.

Sue Pennington, corporate communications at Worcester Bosch, said: “Our colleagues at Clay Cross got into the spirit and visited the special JustGiving page to donate and vote for their choice and by a slim margin Gary was the lucky winner. By pledging our support to Elf Day we’re committing to helping to raise funds for the Alzheimer’s Society to ensure they can continue the great work they do in being there for people affected by dementia.”