Worcester, Bosch Group invests £1m in new ad campaign

Worcester, Bosch Group has unveiled a new £1 million multimedia advertising campaign to boost the industry and support heating engineers across the UK during the key heating season.
Worcester, Bosch Group invests £1m in new ad campaign
As the brand celebrates its 50th anniversary, the 'Thank Worcester For That' campaign, conveys the manufacturer's reputation for innovation, quality and reliability. It also highlights the Which? Best Buy accreditations which the brand was awarded in August this year.

Worcester has invested heavily in national TV and radio (both voiced by TV presenter Sarah Beeny), national and regional print, online search, direct mail and regional roadside billboard activity to back the campaign.

Sue Pennington, consumer brand manager for Worcester, Bosch Group, said: 'This latest campaign is highly targeted to the needs and understanding of busy homeowners all over the country. By bringing back the well-known 'Thank Worcester For That' tag-line, from previous advertisements, we are demonstrating Worcester's trustworthiness and loyalty to its customers and installers.

The advertising campaign will run throughout November.

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8 November 2012


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