SEARCH

Worcester, Bosch Group invests £1m in new ad campaign

Worcester, Bosch Group has unveiled a new £1 million multimedia advertising campaign to boost the industry and support heating engineers across the UK during the key heating season.
Worcester, Bosch Group invests £1m in new ad campaign
As the brand celebrates its 50th anniversary, the 'Thank Worcester For That' campaign, conveys the manufacturer's reputation for innovation, quality and reliability. It also highlights the Which? Best Buy accreditations which the brand was awarded in August this year.

Worcester has invested heavily in national TV and radio (both voiced by TV presenter Sarah Beeny), national and regional print, online search, direct mail and regional roadside billboard activity to back the campaign.

Sue Pennington, consumer brand manager for Worcester, Bosch Group, said: 'This latest campaign is highly targeted to the needs and understanding of busy homeowners all over the country. By bringing back the well-known 'Thank Worcester For That' tag-line, from previous advertisements, we are demonstrating Worcester's trustworthiness and loyalty to its customers and installers.

The advertising campaign will run throughout November.



Follow HVROnlineEditor on Twitter
8 November 2012

Comments

Already Registered?
Login
Not Yet Registered?
Register

The HVR Awards are heating up: will you be in the running?

With the entry stage of the competition now in full swing, the contest is set to be fiercer than ever and it’s not too late to put your business in the running....

  29-May-2019

Pendred team joins Humidity Solutions

Humidity Solutions has welcomed three new team members, all of whom previously worked for humidification and water systems specialist Norman Pendred & Co....

  18-Apr-2019

Building Dryers and Desiccant Dehumidifiers IN STOCK NOW

It's still raining. Building Dryers and Desiccant Dehumidifiers IN STOCK NOW for immediate delivery to protect against water damage.
  13-Jun-2019
Heating & Ventilating Review is the number one magazine in the HVAR industry. Don’t miss out, subscribe today!
Subcribe to HVR

Diary