Richard Paine, marketing director at Vent-Axia.
The ranking, which has been tracking the UK’s leading business-to-business (B2B) brands since 2001, recognises companies for quality, reliability and distinction.
The UK Business Superbrand is considered the B2B brand barometer. The annual Business Superbrand survey involves voting undertaken by marketing experts and business professionals.
Brands do not apply or pay to be considered; rather an extensive database of UK brands is compiled using a wide range of sources from sector reports to industry league tables.
This year the Business Superbrands survey assessed almost 1,600 brands across 63 industry categories. The research process was managed by TCBA, following a voting process involving 2,500 UK business professionals, in conjunction with a council comprising of 24 senior B2B marketing leaders. The best performing brands, including Vent-Axia, were awarded Business Superbrand status.
Companies with Superbrand status are considered to offer customers significant emotional and/ or tangible advantages over competitors, which customers want and recognise.
To identify the Superbrands voters were asked to judge brands against the following three criteria: quality, reliability and distinction.
Richard Paine, marketing director at Vent-Axia, said: “We are delighted to have been awarded Business Superbrand status again this year since it illustrates that Vent-Axia continues to be recognised as a ventilation business that offers customers significant advantages over its competitors. A highly prized accolade, being named a Superbrand for 2019 reflects our high standards of quality, reliability and distinction.”