Vent-Axia has been named as a UK Business (B2B) Superbrand for 2014 by The Centre for Brand Analysis (TCBA).
The award follows robust independent research commissioned by TCBA, which identifies the UK's Superbrands in an annual league table.
This year, Vent-Axia was again voted one of the best performing business-to-business brands. From the thousands of brands initially identified in the research, just over 1,200 were shortlisted. Voters comprising an expert Council of 23 senior industry figures and more than 2,000 UK business professionals were then asked to judge the brands to determine the final companies that would be awarded Superbrand status.
Voters were asked to judge brands against the following three criteria: Quality: Does the brand provide quality products and services? Reliability: Can the brand be trusted to deliver consistently and maintain standards? Distinction: Is it well known in its sector and suitably different from its rivals? The best performing brands were awarded Business-to-Business Superbrand status.
Marketing services manager at Vent-Axia, Jenny Smith, said: 'We're thrilled that Vent-Axia has been named a Superbrand for 2014 reflecting our high standards of quality, reliability and distinction within the market. It's a great compliment to have been awarded this prestigious UK industry ranking.'
Chairman of the Business Superbrands Council, Stephen Cheliotis, said: 'Achieving Business Superbrand status places Vent-Axia among an elite group of companies whose brand equity is helping to drive their business forward.'
