Forget girly calendars and hunky firefighters, Valor Fires is urging all to get their hands on some real men from the fiery Brummie heart of England.
Birmingham's Valor Fires have encouraged male members of staff to not only dress down for the day but bare all for a calendar to raise money for a breast cancer charity.
No airbrushing, nor trick photography, but just the male body is depicted in cheeky pictures of factory and office life.
Valor have had first hand experience of the effects of breast cancer when work colleague Karen Noakes who had been with the company for 25 years died of cancer in September 2009.
A spokesman for Valor said : ‘Karen will be missed by all on the shop floor but her memory lives on and we hope to continue raising money for a worthwhile cause’.
'We have sold many calendars within the business and too our suppliers although we have a some left and would like to sell them all, as this would mean the total raised would be £5000' he added.
The calendar cost £5 each. To buy a Valor calender email EmmaNapier
If you feel you do not need 12 pictures of naked men on your wall, you can still donate at original.justgiving.com