Electric heating specialist Dimplex has strengthened its sales team, with two new appointments, Elwyn Williams and Howard Fincham, who join the team as regional business development managers for installed products.

Elwyn Williams joins Dimplex from Rexel UK, where he was responsible for business development as a key account manager. With over 30 years’ experience and a strong background in sales, he brings an extensive understanding of supply chain management for electrical products. Elwyn is responsible for overseeing specification of Dimplex’s installed products across South Wales, the West Midlands and Shropshire.

Howard Fincham brings to the team a comprehensive knowledge of electrical supplies and manufacturing for both commercial and trade industries. He joins Dimplex from Wilts Electrical Wholesalers where he was a branch manager, following on from eight years at Eaton Electrical as specification manager. Howard is responsible for the central regions; including the Midlands, Derbyshire and Warwickshire.