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Samsung joins forces with with TV architect

Samsung Climate Solutions has partnered with architectural designer Charlie Luxton to communicate the importance of greener heating options such as heat pumps.

TV architect Charlie Luxton

Best known for presenting TV programmes such as Building the Dream and Homes by the Sea, Charlie’s own architecture practice channels his passion for the environment and sustainable building. His expertise and innovative approach to design make Charlie a natural ambassador of Samsung Eco Heating Systems.

Samsung is constantly innovating, developing, and optimising its air source heat pump (ASHP) offering to support the transition to cleaner and greener energy. Traditional gas boilers operate on fossil fuels, such as gas or oil, to heat buildings or provide hot water, whereas Samsung’s ASHPs use electricity and energy available in the outside air to generate heat.

Speaking on his passion for the topic, Charlie said: “You need large corporations to invest and develop, and the fact that Samsung is doing that is a really good mix for the challenge that we've got ahead of us. Working with a company that is not only interested in delivering new heat pump technology into the market, but also providing a wider support mechanism to get people to understand the point of heat pumps and how they should be used, is what we need.”

On his vision for decarbonisation in the next ten years, Charlie explains: “We need to make a serious national investment in our housing stock. Fundamentally, I think we need a massive drive on insulation and a massive drive on changing the heat source; there has to be a hand in glove approach.”

Jon Brigly, marketing manager at Samsung Climate Solutions, added: “Charlie is a great partner for us due to our shared passion for driving the switch to low-carbon heating. We look forward to working together on content to raise awareness of air source heat pumps and how to heat homes more sustainably.”

22 March 2022

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