Rockwool has launched ‘Origins’, a new integrated marketing campaign which explores the benefits of stone wool insulation.

The company’s marketing director Warren Dudding said: “Not all mineral wool insulation is the same. That may seem obvious to us, but to our customers, it’s sometimes difficult for them to appreciate where the distinctions lie, what benefits there might be and how the insulation choices they make can impact upon a project or application.

“Origins looks at where stone wool insulation begins. From this start-point, customers can see how the Rockwool product range evolves into thermal, sound and fire safety insulation that’s easy to install and capable of impressive, long-lasting performance in a wide variety of applications.”

Origins comprises a combination of branding, digital and print advertising, web, promotional, PR and social activity together with animated and dynamic video content at its core (www.rockwool.co.uk).The stone wool journey originates with volcanic, basalt rock, which is followed as it transforms through manufacturing to ultimately being shaped into the final insulation product. The campaign will enable customers to navigate the Rockwool assets to focus on their own particular area of interest by market, application and/or insulation attributes.

Rockwell insulation is renowned as a versatile and effective solution across multiple applications. It offers thermal qualities and savings on heating and energy bills. It also provides a barrier to fire, repels water and absorbs sound. It is quick and easy to cut and fit, and eliminates issues with unintended gaps, sagging and slumping over time that can inhibit insulation performance.

To watch the video, visit www.rockwool.co.uk or search ‘ROCKWOOL Origins’ in YouTube.