Rinnai, the manufacturing supplier of hot water heating systems, is sponsoring the Widnes Vikings rugby league team.

The sponsorship with the club, which has achieved its highest ever Super League position this year, will ensure the Rinnai logo and brand name is displayed on the back of all Widnes players’ shorts. This will be the first time both parties have taken this unconventional but innovative style of sports sponsorship.

Managing director of Rinnai, Tony Gittings, said: “We are absolutely delighted to take a very active sponsorship with Widnes Vikings, one of the biggest names in Rugby League. We share a common belief and approach in values of excellence, innovation and responsibility to the wider community.”

He added: 'Widnes Vikings are also local to our own UK headquarters so it is all an excellent fit. We look forward to working with the team and staff.”

The sponsorship package will see the Rinnai name featured in several ’live’ televised games on Sky Sports and in TV shows such as the BBC’s ‘The Super League Show’.