A quarter of a million employees will be targeted to join an insulation scheme run by Sainsbury's, via the internal communications channels of some of Britain's biggest bosses.
Sainsbury's Energy (a partnership between EDF and Sainsbury's) is to provide exclusive insulation offers to employees of the firms Accenture, Aviva and HSBC.

This will include incentives to encourage staff to take up offers such as free installed insulation for a number of employees.

Joan Ruddock, minister of state for energy and climate change said: 'The government's ambition is to see all lofts and cavity walls in the UK insulated by 2015. The 'Insulate Today' initiative will make a real contribution towards this target. As an extension of the government's Act on CO2 campaign, Accenture, Aviva, HSBC and Sainsbury's are helping their employees live more sustainable lives by offering exclusive insulation services in partnership with Sainsbury's Energy.'