Alpha Heating Innovation has welcomed Brendan Fenerty to the role of national sales director.

Mr Fenerty joins the team from the Grafton Group’s Plumbase brand and brings more than 18 years’ experience in the plumbing and heating industry.

Mr Fenerty’s involvement in the heating sector began with the Vaillant Group, where he joined as a regional sales representative for the Glowworm brand. Following several roles within the business over the next decade, Mr Fenerty then moved into a national sales role at Quinn Radiators.

For the last three and a half years, he has held the national sales director position at Plumbase.

Mr Fenerty commented: “My time in the merchant environment has given me valuable insight into how our products are traded and how manufacturers can help merchants to drive sales. It has given me a real appreciation of the importance of the relationship between suppliers and merchants.”

As national sales director, Mr Fenerty will oversee the field-based sales operation for Alpha and form part of the leadership team responsible for business strategy.

Mr Fenerty concluded: “I have joined a great team here at Alpha and I am excited about the opportunities that lay ahead of us as a business. I believe Alpha has an important role in the future of this constantly evolving industry and I look forward to building on what has already been achieved by this hardworking team.”