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New brand for plumbing, heating and electrical specialists

Long-standing plumbing, heating and electrical companies Shackleton & Wintle and WJL Electrical were joined by customers, friends and family for a special event to celebrate their merger under the new joint brand, SW&L.


The two companies announced their merger at the end of last year, bringing together two of Gloucestershire’s leading technical specialists to expand their offering. The new executive team comprises Shackleton & Wintle directors John Rogers, Malcolm Faulkner, Andy Richards and Wesley Lane of WJL.

The event saw the four directors of the Cheltenham-based business unveil the brand new look, which includes changes to the logo, colour scheme and name to reflect the companies’ joint future as SW&L.

“We wanted to bring together our clients and friends to celebrate an exciting future for the business and show off our new look,” says John Rogers, managing director at SW&L. “The whole team has got behind the united SW&L brand, which we feel reflects the 40-year heritage of the company and the quality of work we offer.”

“We’re looking forward to a continued period of growth thanks to our merger and subsequent expansion,” says Wes Lane, electrical director at SW&L. “Hopefully, our customers will be impressed by the effort we have put into our new brand and offering, which enables us to provide an integrated plumbing, heating and electrical service for homeowners, letting agents, builders and developers under one roof.”


21 March 2018


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