MARK Sowden is Bitzer UK's new managing director.
His appointment is part of a management reshuffle that also resulted in Steve Press joining the group as operations manager.
Sowden succeeds Christof Senk who has moved up to a new management position within the Bitzer group in China.
He joined Bitzer UK in 2005 as sales office manager and rose through the ranks to the post of commercial manager and operations manager.