Mitsubishi Electric has appointed two new 'value added resellers' – Logicool and Intra-grated Solutions – to the network of companies selling its air conditioning and heat pump products.
Mitsubishi Electric sales and marketing director, Deane Flint is confident that the appointment of Logicool Air Conditioning Distribution of South Derbyshire and Peterborough-based Intra-grated Solutions will enhance the company's offering to customers.

'Our sales have gone from strength to strength in what has been a tough time for the construction industry and we put this down to our desire to deliver what customers want,' he said. 'These new partnerships extend our ability to reach even more of the market.'

Logicool and Intra-grated Solutions, join Hemel-based PACAIR as official resellers of Mitsubishi Electric products, with the company retaining the services of wholesalers, Kooltech and Dean & Wood, and its own nationwide sales network.

Intra-grated Solutions is managed by Dave Sheldon, a chartered building services engineer with 30 years in energy management and design, who leads a team specialising in 'green' technology. The company also acts as a distributor for LG.

Logicool was formed in 2008 by Karl Richardson as a specialist supplier of air conditioning products. They also distribute Hitachi and Samsung products.

Logicool expansion

In a separate move, Logicool has appointed Steve Glover as business development manager specifically to generate sales on the south coast and also to provide support and advice to the business as it continues to grow at a rapid pace.

Best known for his Dorset-based company The Air Conditioning Agency, Steve joined Logicool at the beginning of the year.

'Steve has already hit the ground running and taken some good orders,” said Karl Richardson.

“In addition he has implemented some procedures and ideas here which will ease our progression and ensure that we do not lose our personal and professional touch as we grow. I am delighted that he has joined and he definitely brings a big personality as well as lots of experience.'