Midea Cooling & Heating UK, part of the global Midea Group, designs and delivers highly efficient, specification-rich, and reliable air-to-water heat pump products at competitive prices. The company has consistently pushed the boundaries of its product offering, earning a growing share in the rapidly evolving UK renewables market.

City Plumbing, with a network of over 360 branches nationwide, is a key player in the distribution of plumbing, heating, and renewable heating solutions for the trade. Known for its trusted industry presence and customer-focused approach, City Plumbing is a natural fit for Midea’s expanding ambitions in the low-carbon space.

Over recent years, the heat pump route-to-market has undergone a significant transformation. With increasing regulatory pressures, evolving installer expectations, and rising customer demand for greener home solutions, it has never been more important for manufacturers to work hand-in-hand with national distribution partners.

Steve Robinson, Managing Director of Midea Cooling & Heating UK, said:

“The heat pump market has evolved significantly in recent years. Throughout this change, we have remained focused on delivering a product that leads the industry in specification, reliability, warranty, and value. Our efforts have earned us a strong reputation among installers and customers alike. With the introduction of our 3-year free service option – where installers are rewarded for taking care of our products – demand for the Midea brand has grown significantly.

Partnering with a City Plumbing, a leading national merchant, who has a dedicated national renewables team across the UK, gives us a powerful platform to unlock the full potential of our offering. It ensures that wherever our customers are based, premium products and expert support are never more than a few miles away.
There is no substitute for our market offer, and by working together, we believe Midea, and City Plumbing can support each other – and our customers – to grow stronger, win more profitable business, and accelerate the adoption of low-carbon heating across the UK.”

Hemal Morjaria, managing director: renewables, electrical and site temp at City Plumbing, added: “We are delighted to welcome Midea into our renewable’s portfolio. Midea’s emphasis on installer support, product performance, and warranty assurance has made it a very compelling brand in the UK heat pump sector today.

We are committed to making sustainable heating accessible to every installer across the UK. This partnership allows us to offer an even stronger proposition in-store and online, ensuring that our customers have the tools, products, and service they need to deliver exceptional low-carbon solutions to homeowners across the UK.”

This partnership not only broadens the availability of Midea’s renewable technologies but also reinforces both companies’ commitment to driving sustainable heating adoption across the UK. Fittingly, the agreement was officially signed at Manchester City’s Etihad Stadium, where Midea is a proud global partner — a setting that reflects the ambition and scale of this exciting collaboration.

You can learn more about the partnersip at the InstallerSHOW from 24th-26th June at the NEC in Birmingham.