J & P Supplies, the provider of pipework expansion joints and pipeline equipment, is rebranding the company as Stourflex and will now trade under that name.
The decision represents the culmination of product development that began with the creation of the Stourflex product range in 1990 and reflects the prominence of the brand within the pipework sector. The rebranding includes a new website using the new Stourflex logo.

Managing director of Stourflex, Steve Yardley, said: 'Following a successful year both in terms of new business and product development, we felt it was appropriate to clarify the identity of the company and we believe that the name Stourflex provides a stronger and more contemporary reflection of the business.'

The new company identity draws on the previous J&P Supplies logo, but with a fresher, more vibrant feel. It reflects the growth and transformation of the company and celebrates the culture of product excellence and customer service built over its 250 year history.

Mr Yardley said: 'Despite a challenging economic environment over the last few years Stourflex has continued to go from strength to strength, through the provision of flexible, technically advanced, pipework solutions. We have partnered on many building services, including the new Wembley Stadium, Athletes' Village (London Olympic Games), Wyfla Power Station, the Royal Opera House and the Shard.

'With a broadening of our product range over 2013 we look forward to benefiting from the improved economic conditions. Our rebranding is part of the process of building for the future.'

Stourflex's new website at www.stourflex.co.uk is set to go live shortly.