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Ideal partners with the Albion

Ideal Boilers is the new Principal Partner of the West Bromwich Albion, having signed a two-year agreement with the club. 

Shaun Edwards, chief executive of Ideal Boilers, and Albion chief executive, Mark Jenkins, shake on the Principal Partner two-year deal.

The Ideal Boilers logo wil be appearing on Albion’s kit and training wear for the 2018/19 and 2019/20 seasons, and to celebrate its new association with the club, Ideal is offering three fans the chance to claim an unmissable prize. 

At the club’s annual photocall day in August, three winners and a guest each will be invited to attend and have their photo taken with the 2018/19 Albion first team squad. They will meet the players, enjoy a tour of The Hawthorns, have lunch in an executive box and receive a signed, framed photograph of their appearance with the squad.

Ideal Boilers’ chief executive, Shaun Edwards, said: “From the moment you step into The Hawthorns you realise Albion is a very special club and we are thrilled to join forces with them. We think there is an exciting journey ahead and I’m delighted Ideal will be there supporting them every step of the way.”

Mark Jenkins, Albion’s chief executive, added: “This summer marks the start of a new journey for the club and I’m delighted we have found in Ideal Boilers a partner which can point to the same longevity and values. Their founding principles were quality, innovation, and value, and that is something we can identify with at The Hawthorns.

“I’m particularly pleased that we have a two-year agreement which can allow both Ideal and ourselves to develop a partnership which can truly benefit both.”

Albion has announced a kit deal with Puma which will see the new designs, emblazoned with the Ideal Boilers logo, available later this summer.

29 May 2018


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