Gavin Watson will oversee Ideal Commercial's sales strategy in Northern Ireland.
Mr Watson spent 12 years working in the UK before moving back to Northern Ireland to set up his own business, Watson Consultancy Services.
He said: “I am excited to represent Ideal Commercial because it offers a wide range of quality commercial heating equipment and a professional service to customers.
“Northern Ireland has a wealth of knowledge and experience here, both in design and installation, providing high levels of support throughout the UK.”
Ideal Commercial Boilers is looking to expand its footprint across Northern Ireland, developing industry relationships with more manufacturers and M&E contractors.
Andy Forrest, national sales manager at Ideal Commercial, added: “We’re always looking to grow our business across the UK, so it’s fantastic to have Gavin on board with us.”