The spectator terrace at Glamorgan Cricket’s Sophia Gardens stadium, Cardiff, will be renamed ‘The Heatforce/Viessmann Terrace.’

Heatforce’s close relationship with Viessmann has led to the decision to explore a new audience, and to provide support for the Club.

“As a Glamorgan Cricket supporter myself, I’m delighted that we are joining forces with Viessmann, to support the Club and to raise our brand awareness in the local area. We have big ambitions – just like the cricketing side – and we are very pleased to be able to back a Welsh sporting side, especially in these challenging times”, said Paul Maddocks, chief executive of Heatforce, which has been serving homeowners in Wales for 35 years.

Graham Russell, Viessmann’s managing director, said: “Viessmann is very happy to sponsor Glamorgan Cricket, together with our longstanding local installation partner, Heatforce. Having supported Welsh rugby in recent years, we’re looking forward to having a presence at Sophia Gardens and introducing our heating products to a new sporting family. Like many others, we can’t wait to get back to spectator sports and some decent cricket weather, and we don’t have to wait too long to be able to support Glamorgan from the new ‘Heatforce/Viessmann Terrace’.”

Sophia Gardens will host the World Cup champions when England take on Pakistan, on Thursday, 8 July 2021.