Graham Plumbers’ Merchant has launched a responsive website that is compatible with all the leading smartphone and tablet devices to make online browsing and ordering easier.

In the eight months preceding the launch of its new website at www.grahamplumbersmerchant.co.uk, Graham noted a 60% increase in the level of customers visiting the site using mobile and tablet devices and updated it in response to this, making it as simple as possible for visitors to view and order online.

The website contains a wealth of information relating to the company’s five divisions – heating, heating spares, plumbing & plastics, bathrooms and tools & materials – many of which can be ordered directly via the website. As well as providing details on money saving offers, promotions and new products, the website provides additional information on Graham’s reward scheme, The Plumbers’ Club alongside links to Channel Graham – a regularly updated blog, plus the firm’s showroom website and its online brochure library.