Alan Lacey was nominated for the award by the company following his work throughout the year with its key merchant customers. After making the shortlist, Mr Lacey was invited to attend a judging day in London where he presented to a panel of independent judges before beating off competition from other sales professionals across the UK.

The annual awards, organised by The Institute of Sales Management (ISM), aim to shine a light on outstanding expertise and talent of those in the sales profession. The event, now in its twelfth year, attracts more than 700 leading figures and decision makers from all sectors across the UK.

Mr Lacey, who joined Geberit in 2015, said: “It was an honour to be shortlisted among such talented professionals, let alone going home with the award itself. This award also demonstrates just how much Geberit as a business is striving for sales excellence far beyond just our industry. 2019 was a really successful year and it’s fantastic to be recognised for my achievements.”