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Gearing up for ISH digital 2021

Against the background of the COVID-19 pandemic, ISH digital 2021 will bring the sanitation and HVAC sector together online from 22 to 26 March 2021. The aim is to link exhibitors, visitors, experts and journalists for five days, to offer high-grade content and to present a comprehensive programme of events.

Image courtesy of Messe Frankfurt GmbH.

The event is expected to see the international sanitation and HVAC sector meeting to exchange knowledge, to present new products and to reveal the latest solutions and innovations.

Heating solutions and systems that make a decisive contribution to achieving climate targets will be under the spotlight. And, within this framework, the ISH Technology and Energy Forum will take a detailed look at current political trends in the heating market.

Additionally, the focus will also be on the significance of ventilation and air conditioning equipment, especially in the light of the ongoing COVID-19 pandemic. Ventilation technology can help reduce and filter the concentration of corona aerosols to a large extent by constantly mixing indoor air with fresh air and thus greatly cut the risk of infection.

Digital hub for business contacts

At ISH digital 2021, exhibitor participation will comprise two modules: the ISH Contactor and the ISH digital platform.

The ISH Contactor is the international hub and search engine for water, heating and air conditioning. At ish.messefrankfurt.com, visitors can gather information about the exhibiting companies around the clock – up-to-the-minute, informative and with the right contact persons. With more than a million visits per event cycle, ISH Contactor is the world’s biggest and most comprehensive guide to the sanitation and HVAC world.

The centrepiece is the ISH digital platform, which houses the live online event from 22 to 26 March 2021. This is where all exhibitor activities are concentrated and intelligently linked to the offers of Messe Frankfurt. The contents of ISH digital will also be available online after the event. Wolfgang Marzin, president and chief executive of Messe Frankfurt said: “We know that every company makes its own, individual, professional presentation. However, ISH digital gives all companies and everyone interested the chance to meet independently of national borders and thus make new contacts – and you will find such a great opportunity nowhere else.”

Exhibitors will have the opportunity to make one-to-one video calls with customers and be able to access intelligent, AI-aided matchmaking with suitable business contacts for lead generation.

There will also be live and on-demand streams of the programme of events, as well as an appointments system for online meetings between visitors and exhibitors. During the fair, all features will be available worldwide, around the clock and independently of time zone thus giving visitors the chance to benefit from a host of lectures, press events, product displays, presentations, special shows.

15 December 2020

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