Prior to his new role at Fujitsu, Mr Deverick was most recently head of marketing UK and Ireland for Panasonic, covering both Panasonic UK and amp (a distributor of Panasonic).

Mr Deverick, who graduated from the university of Hertfordshire with a degree in civil engineering has also held various commercial, sales and technical roles at amp and Mitsubishi Electric.

Ian Carroll, chief operating officer, Fujitsu Air Conditioning UK, said: “Phil joins us with 22 years industry experience in both technical and business development roles, he will be a great addition to the team at Fujitsu. He will continue to improve the brand and develop our internal systems. I’m delighted to welcome him to the team.”

The Fujitsu technical team has also been strengthened with the addition of Tanaka Jera, joining as a pre-sales specification engineer. Experienced in AutoCAD and air conditioning system design, Mr Jera will support both internal and external sales channels and be based at Fujitsu Air Conditioning UK headquarters in Elstree.