The campaign is underpinned by research that surveyed 2,000 homeowners and renters about their expectations of a modern home. The research, which explores how our expectations have evolved over recent years, revealed that attitudes are changing. People are becoming more conscious of their home's impact on the environment and are looking for different features in their ideal property.

Commenting on the findings Laurence Llewellyn Bowen said: “This research shows how what we want from our homes is changing. People are not only thinking decoratively but also environmentally when it comes to what they want their home to be like, and what it says to others. Many of the ‘modern home must haves’, like heat pumps, are thoughtfully designed and can be incorporated seamlessly into homes without compromising on style.”

Iain Bevan, Residential New Business Director at Daikin UK said: “The research clearly shows that that homeowners and renters are becoming more environmentally aware. However, the Government needs to work with the industry to educate people about the benefits of heat pumps and to address many of the myths about them. The heat pump industry hasn’t got the resources to do this on its own.”