The company’s Midlands operation, based in Cannock, teamed up with manufacturing partner Daikin to sponsor the jerseys of Shelfield United FC's Under-11s, who are beginning their third season in the Lichfield and District Recreational League.

The two-year deal, which extends to providing home and away strips branded with sponsors' logos, will help to secure the future of the team which provides an outlet for local youngsters who are keen to play competitive football in a fun environment.

Neil Gibbard, regional director of Coolair, which also has offices in Manchester and Kent, said: “As we are fully committed to the training and personal development of our young people, many of whom come from the local community, we regard sponsoring Shelfield United's Under-11s as a way of giving something back.”

The Under 11 team, which includes Neil Gibbard’s nephew Theo, plays its home matches on Sundays at Shelfield United's ground in Walsall. The club is run entirely by volunteers and has Community Charter Standard Club and Community Amateur Sports Club status.

Cil Spencer, coach of Shelfield United Under 11s, said: “We are extremely grateful and excited to get sponsorship from Coolair and Daikin. The 14 players who have signed up for Under-11 matches this season are all good athletes and are overcoming their lack of competitive experience and training discipline fast. They give their all in training and in every game we play.”