It follows Coolair’s expansion into the North East and Scotland earlier this year. The company also has regional offices in Maidstone and the Midlands, and is headquartered in Manchester.

The new arm of the business will be managed by Chepstow-based Stephen Morley, who joins Coolair Equipment as business development specialist, South West and Wales.

Stephen has more than 15 years’ experience in the HVAC sector, and is interested in new green energy solutions, as well as establishing new revenue streams for Coolair Equipment Limited.

He said: “Coolair Equipment Limited is a bit of an institution within the HVAC industry and the opportunity to head up their operations in a new territory was too appealing to pass.

“I am looking forward to develop the business within South Wales and the South West, making them the go-to air-conditioning and heat pump company in the region.”

John Otterson, managing director of Coolair Equipment, said: “As we look to the future of our business, building a network of regional bases is high on our agenda. Following the appointment of Mark Walsh to head up our North East and Scotland arm, finding the right candidate to do the same in the South West and Wales was a priority.

“Stephen brings with him significant experience both on the tools and in a sales environment.

“We are looking forward to growing our presence in these areas.”