Dan Wild, Business Unit Director for the UK and Ireland, said the growing popularity of Instagram among installers made it a natural choice for the brand.

“We are continually looking at new and better ways to communicate within our industry, utilising the best channels that are available,” he said.

“Instagram is one of the fastest growing social media networks and there’s a growing community of installers and contractors making it the platform of their choice.

“It gives us another opportunity, alongside Twitter and LinkedIn, to engage with the tradespeople who are using and specifying our products.

“Not only can we interact by announcing company and product updates, we can also answer queries and showcase installers’ great work.”

The new Instagram channel, https://www.instagram.com/conexbanninger_uk/, is part of a much broader strategy to support and engage more closely with installers.