A Business Studies graduate and chartered management accountant, Mr Townsend has specialised in financial management throughout his career, which has included 29 years of fast-moving commercial experience at leading retailer Toys ‘R’ Us, where he was formerly financial controller.

At Cistermiser and Keraflo, Mr Townsend will hold management responsibility for all aspects of finance, as well as HR and business administration for both companies.

“We are proud to be British manufacturing companies and prudent investments to drive our strategic vision will be key to ongoing success,” says Mr Townsend. “Our Cistermiser and Keraflo product ranges, distributed via long-standing trade partners, are supported using the latest CRM and enterprise software platforms, while brand new digital distribution channels are opening up exciting possibilities for the future.”

Mr Townsend lives in Reading with his wife two sons, and is a long-term fan of Liverpool FC.

“Someone has to follow them, but Liverpool’s excellent start to this season is due in no small part to my support,” jokes Mr Townsend. “Talking of winning teams, I’m delighted to have joined Cistermiser and Keraflo to assist in the commercial and financial development of both businesses at a time of significant change in the market place.”