BSS Industrial customers will be showered with gifts for 100 days as a firm thank you for their contribution to the success of the company's BOSS brand which celebrates its centenary this year.
From June 16 to September 23, one customer every day will be rewarded with a gift, and the overall winner will drive off with a free Ford Ranger pick-up truck.
Frank Elkins, managing director of BSS Industrial based at the firm's Leicester HQ said: 'BOSS has succeeded in consistently providing a quality alternative to the major brands for 100 years and this is an incredibly rare accolade.
'Without the loyalty of our customers, BOSS wouldn't have reached its centenary year so it's fitting that we can reward them with this promotion.'
BSS Industrial's gratitude was witnessed last May when it presented one customer with a trip to Las Vegas. Colin Spry, a customer of BSS Plymouth, was drawn out of 1,000's of entrants as the overall winner after finding a hidden poker chip inside his BOSS purchase.
The company admits it will not stop celebrating with the 100 days offer but is planning more this year.
The BOSS brand launched 100 years ago at the company's Leicestershire base with its first product BOSS White (now known as BOSS White universal) a jointing compound used to joint pipes together. BOSS now offers thousands of products including valves and pumps.
BSS Industrial is part of the BSS group, a distributor to specialist trades, which turns over in excess of £1.2 billion. The BSS Group operates through 370 trading branches and employs more than 5,100 people.
For more details visitwww.bssuk.co.uk