Baxi Commercial has expanded its sales team to boost its presence within the commercial heating market.

The company has appointed three new area sales managers, Christine Thorne, Paul Hawkins (pictured) and Russell Barker.

Christine, who has worked in the plumbing and heating sector for nearly 30 years, will be responsible for the M40 and North London area. Paul, who started in the industry as an apprentice plumbing and heating engineer, will look after the North East area. And Russell Barker, who has been involved in the industry since 1983, will cover the East Midlands and Warwickshire area.

Their roles will see them develop business for Potterton Commercial boilers, Andrews Water Heaters and LZC products. Their key focuses will be to raise the company profile in their dedicated areas by gaining specification for the products via consultants, key contractors and local authorities.

They will also work closely with merchant partners.