The new division is headed by managing director Ian Roberts and brings together commercial industry experts with a dedicated and experienced sales team. Together, they are focused on driving the adoption of magnetic filtration technology, chemical water treatment and chemical and microbiological water testing to benefit large-scale and complex systems.

Mr Roberts explained: “ADEY Commercial provides a complete service from start to finish. We have a team of external sales managers who are qualified to discuss with specifiers, contractors and distributors the advantages, and now requisite, for magnetic filtration and associated sealed system equipment in the commercial sector.

“We know that effective magnetic filtration brings benefits for every system type, from small domestic to large commercial. However, the maintenance of larger systems has typically remained very traditional but slowly those responsible for these systems are switching on to the benefits magnetic filtration provides, especially when it’s adopted as part of a comprehensive water treatment and maintenance programme. Given the size of these systems, they could reap the biggest benefits from the use of magnetic filtration and this is why ADEY is working to drive its adoption across the board.”

ADEY’s comprehensive range of magnetic filters includes MagnaClean Commercial filters available in 2”, 3”, 4”, 6” and 8” sizes, the MagnaClean DualXP and new MagnaClean DRX.

Customers can also benefit from a comprehensive range of water treatment chemicals and chemical and microbiological testing including BSRIA, water hygiene, swimming pools and domestic systems, undertaken at ADEY’s own UKAS accredited laboratory in Sittingbourne, Kent.