Vaillant has been awarded Business Superbrands status for the second year running, following the most recent evaluation of the annual survey, which has been identifying the UK’s leading business-to-business brands since 2001.
The process was managed by The Centre for Brand Analysis (TCBA) and questioned 2,000 individual business professionals from across the UK, as well as the independent and voluntary Business Superbrands Council. The three audiences judged more than 1,200 brands, which they assessed on three key criteria: quality, reliability and distinction.
Vaillant was recognised for its culture of ‘thinking ahead,’ both via its product designs which incorporate high energy efficiency ratings and low emissions, and its work in leading the way in renewable technologies, by developing systems that use sustainable sources of energy. The Superbrands selection panel also recognised Vaillant’s constant drive to provide leading levels of customer service and training support to heating engineers and installers, along with the confidence that they are specifying a product to their customers that is recognised as best-in-class.
UK Managing Director at Vaillant, Jim Moore, said: 'At Vaillant we work hard to continually find new ways to further improve all aspects of our business, from the quality and reliability of our products, to the customer service we offer and the sustainability of our operation. This focus, along with the dedication and hard work of our team has allowed us to set the standards in heating engineering for over 140 years so it is fantastic to be awarded Business Superbrands status in 2015 - for the second consecutive year.'