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Underfloor heating on the up and up

A new report on the electric underfloor heating market from MTW Research claims that growth will return to the industry in mid-2012, with real term rises from early 2013 as product development and volume demand stimulate sales in the sector, following a relatively lacklustre 2011.
The report finds that whilst the market recovered somewhat in 2010, sales in 2011 have since suffered as a result of a decline in domestic refurbishment projects, declining consumer confidence and a host of other negative issues dampening market prospects for the underfloor heating industry.

However, the report identifies a number of key strengths and opportunities in the UK electric underfloor heating market in late 2011, with future prospects more positive for the market in the medium term.

MTW forecast modest growth in 2012, followed by above inflationary growth from the first half of 2013 onwards with the market likely to rise by around 4 per cent on annualised terms. Stronger growth from 2014 onwards should characterise the market, according the report, as inflation eases and more tangible volume demand returns to the market.
By 2015, sales of electric underfloor heating are expected to experience buoyant growth with the report also forecasting healthy shares for foil mats, carbon mats, single cable systems, thermostats and cable mat underfloor heating.

According to the report as of December 2011, around 60 per cent of electric underfloor heating suppliers are regarded as having either a 'good' or 'excellent' credit rating, representing a healthy proportion of the market and underlining a key strength in the industry overall.

The 100-page report is available from for £565, or by calling 08456 524324.

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2 December 2011


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