Stiebel Eltron named ‘Superbrand’ in Germany for the sixth consecutive year.
Stiebel Eltron, which has its UK base in Bromborough, Wirral, joins 100 other household names such as Adidas, Miele and Playmobil as one of the strongest and most recognisable German brands - after facing off against strong competition in an initial suggested list of 1,350 nominees selected by a 23-person jury.
‘Superbrand’ status is judged by the Superbrand organisation, the brand rating group, based in London. Its remit extends to judging the best brands across 88 countries.
The title is awarded to companies based on overall brand dominance, customer loyalty, goodwill, longevity and brand acceptance.
The win follows a strong period of growth and industry accolades for the organisation both internationally and in the UK.
Mark McManus, managing director at Stiebel Eltron UK, said: “Winning this award for the sixth consecutive year is a brilliant indicator that we’re heading in the right direction, and a testament to the hard work of everybody at the organisation – who ultimately ensure we maintain the highest standards of quality and service.
“It’s been a strong year for the business both internationally and in the UK, driven by the continued push to improve energy performance and the growing popularity of electrical energy sources that minimise environmental impact.
“This recognition lets us know that our brand is one that people trust, and this is a fundamental part of business success for organisations like ours. We’re looking forward to building on this momentum and continuing to live up to the standards we have set for ourselves.”