Reassuring service is a key element in promoting energy efficient technologies at a time when companies are nervous about investing in new technology, according to Sabien Technology ceo Alan O'Brien.
Speaking to the Sunday Times, he observed: 'The British market is very conservative. Some businesses have been badly burnt by taking on new technology that hasn't worked, so engineers will only work with us if they are completely convinced.

'Having a proven technology is only half the story, it's vital that the product is installed correctly, with minimum disruption to the customer and must not conflict with the existing building controls - otherwise the full benefits will not be realised,'
Mr O'Brien noted.

'This is where many companies fail their customers.'