Robinson Willey makes a comeback
Following its successful acquisition by the GDC Group Ltd - the UK heating division of Glen Dimplex - Robinson Willey says it is 'back with a vengeance'.
The company is poised to unveil a number of marketing and corporate initiatives including a dedicated sales and marketing focus, a product development programme and a new product guarantee.
The company said: 'Courtesy of the valuable resources and significant investment now provided by the GDC Group Ltd, not only is the production of existing RW gas and electric fires in full swing, the company is about to launch a new range of electric fires and fires surrounds suitable for the social housing sector. This will be the first from a dedicated programme of new product development that will see the company expand its presence in both existing and new market sectors.'
In addition, the manufacturer is on target to announce a new and extended product guarantee to be rolled out across its entire range of gas and electric fires.
RW's sales and marketing manager, Tracey Falshaw, said: 'Now part of the world's largest electrical heating business, the only way is up for RW. As well as an intense focus on new product development and new routes, the company will continue to pioneer technological advances in energy efficiency for heating products - all of which will ignite and reinforce the RW brand.
'Meeting the needs of our customers remains a number one priority and substantial investment in RW's sales and marketing function will not only help support our existing product portfolio and initiatives, it will help strengthen our presence across all sectors.'
Robinson Willey provides a range of RW branded gas and electric fires and fire surrounds to the social housing, new build and domestic markets.
25 November 2010