A recession guide featuring 10 crunch-busting tips has been created by the Heating and Ventilating Contractors' Association to help its members ride out the economic storm.  
'Facing the recession challenge' is the first of many Better Business 
guides to be published by the HVCA, which are designed to advise member companies on key topics. 
The first guide's ten tips advise firms to:  
Control costs 
Watch cash flow 
Focus on credit control 
Negotiate with suppliers 
Involve workforce in recession-busting strategies  
Maintain a close relationship with the bank
Carry on with marketing 
Major on unique selling points
Keep customers happy 
Make full use of benefits that HVCA membership brings.  
The HVCA's guides also point to preferential rates members of its association can benefit from.
Future guides in the Better Business series will cover commercial and contractual issues, human resources, education and training.