As the new 2009/10 season kicks off, Oxford United Football Club will have alternating shirt sponsors on its home and away shirts, courtesy of Plumbase.
Plumbase managing director Tom McElkerney (right) with Oxford United FC chairman Kelvin Thomas.
Plumbing and heating specialist Plumbase will sponsor Oxford United's away shirts while its sister organisation, builders merchant Buildbase will sponsor OUFC's home shirts.
'This is a good marketing opportunity for us,' said Plumbase managing director, Tom McElkerney, speaking about the decision to sponsor OUFC's away strip.
'The Plumbase name will be seen by all those watching Oxford United's away games where the change strip is worn. Our customers enjoy their football, as do many of our staff.
He added: 'Like our colleagues at Buildbase, we hope our support will give them an extra boost to gain promotion in the coming season. We're excited to be supporting a team on the up.'