Nigel Breddy, sales director at Mira Showers.
Mr Breddy, who joined Mira Showers parent company Kohler Mira 25 years ago as an export shipping clerk, boasts 20 years of dedicated sales service expertise.
In his new role, he will assume ownership of Kohler Mira sales and will be responsible driving profitable growth for the business.
Liz Hazeldene, managing director of Mira Showers, said: “Nigel is an excellent choice for this role. He has played a central part in our marketing success and has consistently proved himself, achieving great results in the process.
“During his leadership of the mass retail channels, Nigel has brought focus and attention to the ever-changing market and has successfully delivered a number of key strategic projects that have been instrumental to the growth of the business.”
Mr Breddy added: “I am thrilled to take on this exciting challenge as I enter the next stage of my career at Kohler Mira. I have experienced the evolution of the business first hand, having seen it grow from strength to strength, and I am honoured to be part of the leadership team for the next stage of the journey.”