Emcor Group (UK) has launched the first television and print advertising campaign in its 100-year history.
The move is designed to strengthen awareness of the brand and spearhead the drive forward in all of the key markets for the m&e contractor and facilities services provider.
The company is to advertise on UK business television channels,
Bloomberg News and
CNBC Europe and
Time Magazine.
The advertising campaign is complemented by other elements such as a website re-design, PR, events and a direct marketing campaign.
The advertisements will explain Emcor's environmental services and capabilities.
The campaign follows the successful formula, established by its US parent company, Emcor Group Inc which enabled it to build brand awareness up to 95% among its target audience.
Emcor claims it is now a global leader in mechanical and electrical construction, energy infrastructure, and facilities services and has been named by
Fortune Magazine as the 2009 World's Most Admired Company in the Engineering and Construction Industry, and America's Best Managed Company in the Construction Industry.
'We have an enviable client list, as well as a long track record of successful projects. We also have a reputation for performance, and we are well-known for our quality work and positive relationships across both our engineering and facilities management businesses. But as a brand we could be known more widely,' commented Keith Chanter, chief executive officer, Emcor Group (UK).
'This brand building campaign is the largest we've ever undertaken in the UK and will help maintain the momentum we've created in both our marketing programme and our operational business strategy.
'It is a message to the market that we have no intention of standing still, even during these tough times.'
Chanter became CEO of Emcor UK after Tony Whale, the previous CEO left the board in March this year.
Last year the company closed its rail division.
Pre-tax profits posted for the year to December 2008 were £10.9M (up from a loss of £4.522M in 2007) on a turnover of £357.418M