SEARCH

Calorex announces revamp of marketing and brand identity

Calorex, the UK dehumidifier and heat pump manufacturer, has announced a shake-up of its marketing and brand identity.

 

New marketing manager Anne Guerrero said: “Calorex products are of the highest quality and we want the marketing and branding of the company to reflect this. We designed and developed the more modern looking brand to give the company a fresh and bright new look.”

 

The company’s new website has been designed with the consumer in mind, offering improved navigation and a contemporary layout, supported by a fresh colour scheme and appearance. There are also a number of new features including the Dehumidifier Sizing Tool, which calculates the appropriate product, based on the customer’s requirements and space allowance. The new servicing page outlines the training available to Calorex installers, along with a dedicated section for case studies and project news.

 

The website is the first step of the re-brand, which will also see all sales materials reformatted, as well as new product labelling across the board.

 

Lee Austin, production & technical director, said: “This is a huge project as we have many products on the market. We will be looking at all our product ranges and labelling them accordingly to our new brand. We are hoping to give all our products a consistent look so the customer will know immediately that it is a Calorex machine.”

 

 

 

13 October 2015

Comments

Already Registered?
Login
Not Yet Registered?
Register

Partnership to develop heat pump water heater

Thermal energy storage specialist Sunamp has signed an agreement with Chinese partner Jiangsu Gomon New Energy to move forward with manufacturing and commercialisation of a heat pump water heater based on Gomon heat pumps and on Sunamp high energy-density, high power-density heat batteries...

  17-Jul-2019

New Beijing Airport is the biggest to have VTS air curtains and heating units

Located less than 50 kilometres south from the capital of China, Beijing Daxing Airport will become one of the world’s biggest airports along with being among the most progressive and modern transportation centres.

  11-Jul-2019

Various Commercial Case Studies from Schiedel Chimney Systems

Take a look at our various Commercial Case Studies. We've completed so many projects that it's highly likely we've successfully completed a project similar to the one which you may be considering. Don't hesitate to contact us for more details on any of our commercial activities.
  17-Jul-2019
Heating & Ventilating Review is the number one magazine in the HVAR industry. Don’t miss out, subscribe today!
Subcribe to HVR

Diary