Know what you want? Try our 'Supplier Directory' 

Business Matters: Corporate social responsibility: Is it friend or foe?

Corporate social responsibility – is it really a positive advantage to business or an imposed liability? Close Invoice Finance sales director David Butler tackles the issue.
Business Matters: Corporate social responsibility: Is it friend or foe?
I HAVE to admit that many employees are deeply suspicious of CSR and the contribution it makes both to their working life and the environment. There are those that see it as pointless and unrelated to core business activities. But this view is fast becoming out of date.

As technological advances have progressed apace, the CSR card has been played alongside and the results are swaying the opinions of even the most doubting of employees and industry commentators.

For example, Close Invoice Finance recently launched an online invoice discounting product called IDeal. By using this system, which integrates with all standard software accountancy packages, our clients' statements, cash sheets, invoices and schedules can now be produced electronically, saving around 1.6 million sheets of A4 each year.

The launch of IDeal has been one of our most successful product launches in recent times. To us, this demonstrates that those businesses that regard CSR activities as part of their overall new product development and marketing plans are those that can reap the benefits.

CSR, of course, can be implemented at a number of levels. At one end of the scale, responsibility can be regarded as basic factors such as the need to provide employees with safe working conditions. Ideally, though, it should also extend out into the wider local community and demonstrate environmental awareness.

Some businesses will say that CSR is the responsibility of the government and legislative intervention, whether environmentally or socially led, is not required when a business is already being responsible by providing employment.

At an ideological level, this argument can be extended to say that business encourages competitive free market enterprise, and free market capitalism is more effective than interference by politicians.

Personally, I see there is a good deal of force in these arguments. But, on balance, CSR makes the mark because it is pure common sense. Potentially, it is a very powerful brand-building tool which allows us to support both customers and employees. It is also an asset which can help enhance both community and environment. I wouldn't call that an imposed liability
1 July 2007


Already Registered?
Not Yet Registered?

IAQ key to restoring faith in public buildings

A leading ventilation specialist has warned that improving indoor air quality (IAQ) must be an immediate priority, in order to restore faith in the safety of public buildings....


Dual Channel Technology ensures sensor accuracy

BAPI’s C02 sensors are designed to be used in 24/7 applications and do not need annual calibration due to the use of Dual Channel Technology....


Humidity Solutions' Desiccant Dehumidifier is Winner of Sustainable Product of the Year

The desiccant dehumidifier for use in Lithium-ion Battery Production has won Sustainable Product of the Year in the HVR Awards 2020.
Heating & Ventilating Review is the number one magazine in the HVAR industry. Don’t miss out, subscribe today!
Subcribe to HVR