Know what you want? Try our 'Supplier Directory' 

Business Matters: Corporate social responsibility: Is it friend or foe?

Corporate social responsibility – is it really a positive advantage to business or an imposed liability? Close Invoice Finance sales director David Butler tackles the issue.
Business Matters: Corporate social responsibility: Is it friend or foe?
I HAVE to admit that many employees are deeply suspicious of CSR and the contribution it makes both to their working life and the environment. There are those that see it as pointless and unrelated to core business activities. But this view is fast becoming out of date.

As technological advances have progressed apace, the CSR card has been played alongside and the results are swaying the opinions of even the most doubting of employees and industry commentators.

For example, Close Invoice Finance recently launched an online invoice discounting product called IDeal. By using this system, which integrates with all standard software accountancy packages, our clients' statements, cash sheets, invoices and schedules can now be produced electronically, saving around 1.6 million sheets of A4 each year.

The launch of IDeal has been one of our most successful product launches in recent times. To us, this demonstrates that those businesses that regard CSR activities as part of their overall new product development and marketing plans are those that can reap the benefits.

CSR, of course, can be implemented at a number of levels. At one end of the scale, responsibility can be regarded as basic factors such as the need to provide employees with safe working conditions. Ideally, though, it should also extend out into the wider local community and demonstrate environmental awareness.

Some businesses will say that CSR is the responsibility of the government and legislative intervention, whether environmentally or socially led, is not required when a business is already being responsible by providing employment.

At an ideological level, this argument can be extended to say that business encourages competitive free market enterprise, and free market capitalism is more effective than interference by politicians.

Personally, I see there is a good deal of force in these arguments. But, on balance, CSR makes the mark because it is pure common sense. Potentially, it is a very powerful brand-building tool which allows us to support both customers and employees. It is also an asset which can help enhance both community and environment. I wouldn't call that an imposed liability


www.closeinvoice.co.uk
1 July 2007

Comments

Already Registered?
Login
Not Yet Registered?
Register

OFTEC campaign to encourage heating business apprenticeships

As the number of young people starting apprenticeships continues to fall, OFTEC has launched a new campaign to highlight the business benefits of hiring an apprentice and, in turn, encourage essential fresh, young talent into the industry....

  12-Nov-2019

Adveco’s FPi Range of Commercial ASHP

Adveco, in partnership Cosmogas, has created the FPi range of commercial-grade Air Source Heat Pumps (ASHP). The two variants, the FPi-9 and FPi-13, provide enhanced performance levels, especially throughout the UK’s relatively mild winters....

  11-Nov-2019

Gastite CSST

A wide range of CSST, fittings and accessories are available for projects both large and small. Suitable for all three family gases, the CSST range includes sizes DN15 to DN50 in a choice of lengths. Custom lengths are available for large/multi-family projects. Contractor kits, which include a length of CSST, and two male fittings are also available. Gastite® high-performance XR2™ fittings have a patented Jacket-Lock® fitting which eliminates exposed steel beyond the nut. The range includes male and female fittings, tees, copper compression fittings and couplings. Accessories designed to make installation even easier are also available and include; cutters, utility knives and jacket repair tape.
  27-Sep-2019
Heating & Ventilating Review is the number one magazine in the HVAR industry. Don’t miss out, subscribe today!
Subcribe to HVR

Diary

BSRIA Briefing
BESA NATIONAL CONFERENCE & AWARDS 2019
SkillFRIDGE Final
FETA Annual Lunch