Mitsubishi Electric is urging everyone involved in designing, creating and maintaining our built environment to join an online debate on how the nation can lower energy use in buildings.
The company has set up both Twitter and LinkedIn accounts for its Green Gateway campaign in order to promote sustainable thinking within the built environment.
'This is a straightforward way to generate a lively on-going debate that involves as many people as possible,' explained Martin Fahey, sustainable solutions manager for the Hatfield-based company. 'That is what Green Gateway is all about and social media offers people an ideal way to do the right thing and get involved so we can all work together towards making a difference.'
Visitors to the Green Gateway LinkedIn group will be able to view the latest thoughts of group members from across the UK building industry and contribute to the on-going discussion. The new Twitter account (@green_gateway) will offer followers a chance to receive up-to-the-minute news and views from those within and outside the industry, including key opinion leaders.
'We are now building new low carbon buildings but around 75 per cent of our existing buildings will still be in use in 2050,' added Mr Fahey. 'To a large extent we have already built our future and the challenge now is to find ways of reducing the emissions from these buildings.'
Fuel security, rising fossil fuel prices, increasingly tough legislation and the need to combat climate change are all driving the demand for greater efficiency and the inclusion of renewable energy.
'No one person or company has all the answers but as an industry, we do have the technology and the expertise to really make a difference if we can find ways of getting our heads together,' Mr Fahey concluded.
The launch of social media channels is part of the revamp of the Green Gateway website which will launch in the coming weeks. Further details on Green Gateway and the company's approach to renewable energy can be found by visiting
www.greengateway.mitsubishielectric.co.uk