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Worcester, Bosch Group unveils new advertising campaign

This month Worcester, Bosch Group is launching its latest consumer communication campaign, as it aims to demonstrate the benefits of its flagship Wave smart internet-connected controller to

This month Worcester, Bosch Group is launching its latest consumer communication campaign, as it aims to demonstrate the benefits of its flagship Wave smart internet-connected controller to

The company is sponsoring the second series of ITV’s Mission Survive, fronted by Bear Grylls, which hit the screens on 3 March. The series follows eight celebrities as they face a 12-day survival mission to test their skills, build comradeship and overcome their fears.

To accompany the campaign, Worcester is offering £50 cashback for homeowners who buy and register a Wave between 1 March and 30 April this year. Installers can offer their customers more reason to invest in heating and hot water comfort and efficiency by directing them to the dedicated page on its website.  

Each of the six, hour-long episodes of Mission Survive will feature adventure-themed short Worcester adverts either side of the commercial breaks.

Linking in with the outdoors theme of the show, each ‘GoPro’ style clip shows people taking on a host of challenges, from white water rafting to rock climbing, safe in the knowledge they can control their boiler at home thanks to the Wave smart internet-connected controller and free Wave App from wherever they are.

Worcester says its Wave smart internet-connected controller takes comfort, control and efficiency to the next level, offering a 4% uplift in energy efficiency under the ErP Directive and allowing homeowners to manage and change their heating and hot water settings direct from a smartphone or tablet.

Director of marketing and technical support at Worcester, Bosch Group, Martyn Bridges, said: “The Mission Survive series is a great fit with our Wave controller, demonstrating no matter where they are or what they’re doing, homeowners never have to go without heating and hot water comfort.”

10 March 2016

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