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Vokera launches new branding

Heating manufacturer Vokèra has revamped its branding to ensure a consistent message is portrayed across its product portfolio and to underline its relationship to its parent company, Riello.

Heating manufacturer Vokèra has revamped its branding to ensure a consistent message is portrayed across its product portfolio and to underline its relationship to its parent company, Riello.

The refreshed brand logo brings the two names together via the ‘By Riello’ tagline, creating a new identity and perception for Vokèra, integrating the strong values, reputation and leading technology of Riello.

Marketing director Neil Mattock said: “Vokèra is a leading boiler manufacturer within the UK and Ireland but few people are aware that we are also part of the larger Riello Group. Riello is a renowned global brand in the HVAC sector. Combining the heritage of Vokèra and Riello creates a stronger presence and reinforces the Vokèra commitment to product quality and reliability”.

Riello Group has owned Vokèra for more than 15 years. With 14 international companies and eight representative offices, it has customers in more than 60 countries, Riello Group includes the Beretta, Thermital, Fontecal, Sylber brands, as well as Vokèra.

Neil Mattock added: “Every brand must evolve and develop, adapting to changes within the market. This new branding represents a natural evolution for Vokèra, reflecting our continued investment in products, innovation and people, within the UK and Ireland heating sectors.”

The new branding is currently being rolled out and customers can expect to see the new packaging and marketing material soon.

1 November 2016

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