The Viessmann Group, one of the leading manufacturers of heating, industrial and refrigeration systems, is to be an Official Team Partner of Panasonic Jaguar Racing Team in the FIA Formula E Championship for the 2017/18 race season.
The German family business’s involvement was announced at the official team launch in Coventry on September 21.
In its centenary year, Viessmann sets forth “into a new century”. Like many global companies, Viessmann is undergoing comprehensive technological and cultural change. Maximilian Viessmann, member of the Viessmann board of directors, stated: 'Within a few decades, we will finally say goodbye to the oil age. The FIA Formula E Championship is a strong symbol for this change, and the partnership with Panasonic Jaguar Racing is going to make our own progress on this path visible.”
He continued: “We are happy to be a part of this movement, and we are looking forward to the first season together.”
Viessmann has a strong sports sponsorship heritage and has a decades-long commitment to Nordic winter sports, which has significantly increased brand awareness on an international scale. Now, the distinctive Viessmann white double “s” against a black background will attract attention and find a new platform for its innovative products from new audiences via Formula E.
Mr Viessmann added: “Formula E is not only about competing drivers and the power of their cars. At the same time, it is a race for efficiency and the best energy management. These are precisely the fields that are the driving force behind Viessmann's development.'
Whether fuel cell technology, heat pumps or the digital control of domestic energy supply in 'smart homes', Viessmann meets the new needs of its customers with the greatest technological diversity in its industry. In doing so, the company also sets the standard in terms of sustainability. Viessmann’s headquarters in Allendorf, Germany – where 4,500 of a total of 12,000 employees work – already meets the German federal government’s environmental targets for 2050. CO2 emissions have been reduced by 80 percent and the share of renewable energies increased to 70 percent.
At the start of the Formula E season in Hong Kong on December 2-3 2017, the Panasonic Jaguar Racing I-Type 2 presented on Thursday will be doing its first race laps carrying the Viessmann logo. After further races in Morocco, Chile, Mexico and Brazil, the Formula E will arrive in Europe in April 2018.
On May 19, Germany will host a Grand Prix where Viessmann will offer fans a way to experience its innovative products trackside.